● Case study · built by Nex Studio ← Back to nexstudiosv.com/en
n8n automation · documented build

The Lead Follow-up
Machine.

A business gets a new lead. This system answers it in under 30 seconds, logs it to the CRM, alerts the owner's phone, and follows up on day 1 and day 3 — automatically, only if the lead hasn't replied. Nobody types anything. Nothing gets forgotten.

391%higher conversion when a lead is called back within one minuteMIT / InsideSales lead response study
78%of customers buy from the business that responds firstLead Connect / Vendasta
44%of salespeople give up after a single follow-up — this system never doesScripted / HubSpot
The flow, step by step

What happens the second
a lead comes in.

01

A lead arrives, from anywhere instant

Website form, Facebook ad, landing page, Typeform — everything funnels into one webhook. One entry point, no matter how many channels you advertise on.

02

The lead is cleaned and standardized instant

Name, email, phone, source and message get normalized into one consistent format, so the rest of the system never breaks because one form spelled "phone" differently.

03

Logged to the CRM instant

Every lead lands in a central sheet or CRM with a timestamp, source and status. The days of "I think Karen wrote that one down somewhere" are over.

04

The lead gets a human-sounding reply < 30 sec

A short, warm, personalized email goes out immediately — at 2 PM or 2 AM. While competitors take four hours to answer, this business already started the conversation.

05

The owner's phone buzzes instant

A Telegram (or WhatsApp/Slack) message with the lead's details, ready to act on. The owner stays in control without being chained to the inbox.

06

Day 1: polite check-in automatic

The system waits a day, checks the CRM, and only if the lead hasn't replied, sends a short follow-up. Leads who already answered are left alone — nobody gets spammed.

07

Day 3: the breakup email automatic

"Should I close your file?" — consistently the highest-reply email in any sequence. It recovers deals that a human would have silently given up on at message one.

Why this matters: most businesses don't lose sales because their service is bad. They lose them in the response gap — the hours between "a lead came in" and "someone finally answered", and in follow-ups that never happen. This machine removes both failure points for the cost of a dinner, and it never takes a day off.
Under the hood

Built on n8n. Swappable everything.

The workflow runs on n8n, an automation platform the client owns — no per-lead fees, no vendor lock-in. Email can become WhatsApp or SMS. Google Sheets can become HubSpot, Airtable or any CRM. The logic stays identical; only the connectors change.

Want to inspect the real thing?
lead-followup-machine.json · importable into any n8n instance
Download the workflow

Your leads deserve this.

I build and launch this system adapted to your business — your forms, your CRM, your voice — in 3 to 5 days. We start with a free 20-minute call.

Book a free 20-min call